The fact that BH is gradually moving his focus to the international stage, he has not really been engage in any endorsement lately in Korea except for ‘9th Avenue’, the latest and largest shopping mall in Korea which will be opening soon.

The promotion done for ‘9th Avenue’ were all photographs taken together with JW and were published on the
official website rather than an actual commercial film (CF).

The last time that he was heavily involved in endorsements were when he needed the $$ to clear his father’s debt years back. Considering his currently status/situation, he has every rights to select the product which he feels is right for himself.  That’s why we could hardly see any of him on Korean television.

Here’s a clip of his old shampoo CF done with the japanese gal in ‘All In’….. sorry don’t know her name :-P. 

Thanks to chie for sharing


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