source: korea.sohu.com 05 Sept 2008 (article is more or less what they said in empas today)
Korean Star Lee Byung Hun will speak for a certain brand of car and will sing the theme song
(It’s Toyota RAV4 actually … think they dun wan to mention the name because of commerical reasons)
koreasohu – Korean Star Lee Byung Hun will speak for a certain brand of car, and also sing the theme song.
Lee Byung Hun’s management company, BH Entertainment, announced over the net on 5th Sept: “Lee Byung Hun will be the advertising model of that brand of car. The advertisments will be broadcasting via all the television stations in Japan from 8th September onwards.” Lee Byung Hun has previously endorsed Japanese electronic (NEC) and fashion (Samatha Thava) products and this will be the third time that he speaks for Japaneses products.
Other than Kimura Takuya from the group SMAP, the company has never invited any other Top stars as the spoke person for their production. As such, Lee Byung Hun being the new spoke person has attracted attention from the industry. BH Entertainment disclosed that, the reason why Lee Byung Hun was invited to be the commerical model was because of his elegant image and a strong charismatic character, these are the factors why the company has considered him. In addition, he will also sing the theme song which will also attract a lot of people. Lee sang the song during his Japan Arena Tour in November 2007.
Lee recently through “The Good, The Bad, The Weird”, demostrated his action skills once again. He has been invited to the Gala Section of the Toronto Film Festival and will leave the country on the 10th of September for promotion of the movie. By end of the year, he will then start on “IRIS”, the most enticipated drama for year 2009.