source: 10Asia Reporter: Monica Suk. Editor: Lucia Hong
Actor Lee Byung-hun has been named the new face of outdoor brand Nautica, according to a press release sent by his agency, BH Entertainment, Wednesday.
Lee, who starred in Hollywood blockbuster film “G.I. Joe: The Rise of the Cobra,” has been tapped to help promote Nautica’s overall marketing including the brand’s campaigns and charity events.
The officials said that the Korean heartthrob will launch his activities as the brand’s model by shooting photos late next month.
“We chose Lee, who is standing shoulder to shoulder with other Hollywood actors, without any hesitation to help us advertise the global brand’s new outdoor line. Our firm believes that his healthy and luxurious image will fit well with Nautica,” an official with Nautica was quoted as saying.
While the release date of his “G.I. Joe: Retaliation” sequel has been postponed indefinitely, to be reproduced in a 3D version, Lee has confirmed that he will be starring in another Hollywood film and a Korean feature movie soon.
According to BH’s previous statements, Lee will be joining the ensemble cast of Hollywood A-listers — Bruce Willis, John Malkovich, Mary-Louise Parker and Helen Mirren — in “RED 2,” the sequel to action flick “RED.”
Also, Lee began shooting for his first historical pic tentatively titled “I am the King of Joseon” in February and the film is expected to be released in the latter half of this year.